Portfolio

Reo Suite Showroom

Reo Suite Showroom is a 7,000 sq ft sales gallery and show unit for MCT in Subang Jaya, Selangor, designed in 2016 and delivered over 12 weeks. It marked a deliberate shift in ZCube’s direction, away from established, conservative buyer demographics and toward the energetic youth and first-time homebuyer market.

Design Concept & Approach

The design draws on Google’s office culture: colourful, playful, high-energy interiors built around a “”Live, Work, Play & Study”” idea for compact studio living. Hammock seating and a snooker/pool feature table bring a social, lounge-like energy to the space, while custom space-saving joinery, beds that convert into study desks, multi-use wardrobes doubling as dining storage, and partitions that divide zones without blocking light, shows prospective buyers exactly how much a small studio unit can hold. The showroom’s centrepiece, a long cast concrete counter built for serving refreshments, ended up doing more than expected: the developer began using the sales gallery to host events ahead of the project’s official launch, and the units sold out fully before that launch even happened.

Delivering this at 7,000 sq ft over 12 weeks meant executing complex convertible joinery mechanisms without sacrificing finish quality, alongside multi-zone spatial planning that balanced an energetic, event-ready public area with quieter micro-zones for sleeping, working, and lounging. Reo Suite went on to win an IDA (International Design Award) and was named an SBID (Society of British and International Interior Design) 2017 Finalist.